By Sebastian Fernandez
In 2013, Colombia’s incumbent president, Iván Duque Márquez, co-wrote The Orange Economy: An Infinite Opportunity, an economic manual that advocates for the development of creative and cultural industries (CCIs). Duque uses the term “Orange Economy” to refer to CCIs as a whole. He attributes the necessity of the term to the ambiguity that has existed when discussing CCIs due to the copious number of redundant labels with similar meanings—such as leisure industries, cultural economies, and so forth. The new term solves this problem by taking all of these labels and sectors and “squeezing” them together like an orange into the compact title of “Orange Economy.”