By Isabella Picillo
The emergence of technology has transformed many industries, particularly retail. Today, many people rely on online retailers to purchase items: according to a 2018 NPR/Marist Poll, 25% of adults in the U.S. buy an item online at least once a month. It is not surprising that so many people gravitate towards online retailers. They offer people the convenience of checking out by simply clicking a button while never having to leave the comfort of their homes. Moreover, the growth of online retailers has paved the way for the increased demand for value, or quality care at low costs, as well as consumerization. We have seen online retailers add value to the consumer’s experience by using recommendation engines to suggest products to consumers based on their past purchases, tastes and preferences, and by allowing users to access information about products quickly. Therefore, we see this shift towards consumerization, which means more of a focus on the individual consumer as the end-user. The shift towards consumerization and value has spread to the health care industry in the form of telehealth and retail clinics, reflecting the growing demand for convenience, affordability, and accessibility.
Photo Credit: VAntage Point- Veterans Affairs