By Hyun Ho Lee
The story of the year in hospitality, the announcement of the merger between Starwood and Marriott, has continued to make its reverberations felt throughout the industry, and Hilton Worldwide has felt the effects of the disruption more than any other. Hilton, which competes directly with Marriott in nearly every class, lost its position as the largest hotel company in the world by number of rooms in September when the merger finally closed. This revelation is a major threat to Hilton’s current market share and status as an industry leader